In 2000 the Unilever PLC acquired Slim Fast. Ever Since this merger, the company has regained its status in the dietary supplemental markets. Slim-Fast is a brand of shakes, bars, snacks, and packaged meals. As staff photographer, it was my job to develop the aesthetic and consistency of each image. Food Stylist, Laura Ciffone and I were the lucky two whom were chosen by Daniels and Roberts to shoot the Sensible Dinner meals. The challenge for this project was, enhance detail on the placemats and napkins, yet maintain sufficient range and tonality on the white plates. My assistant Bernardo, whom I considered as a brother from another mother, gathered several pieces of white cards and construct a mini fortress around the set. After we celebrate that ingenious idea. We used one Chimera soft box, three light heads with small grids and skimmed the light approximately 0.5 stop above our main light to achieve these beautiful images.
Account Executive/Creative Director: Barbara Simpson; thank you for your patience, passion and vision; we could not have done it without you…
Up in the air shooting some Aerials for Florida Crystals. Florida Crystals is one of the largest, most innovative and successful agriculture companies in the world. During this photo shoot, I used the Canon MkII with an EF 16-35mm L-lens for most of the images. We used the bosses Helicopter, therefore no hanging out of the window, or fancy F-16 tricks. A gyrostabilizer however is highly recommended.
Account Executives; Brett Laiken and Marianne Martinez, Thanks for the opportunity and the trust. You are simply AWESOME. These images are currently being used on Florida Crystals websites and Annual Reports.
With all the hoopla around the commercials aired during the Super Bowl, the best spot was Google’s. Bud ran some really lame, sophomoric, weak spots, (hey, I’m all for sophomoric, it just needs to funny, hell, I loved “The Hangover”). Of course Dorito’s big thing was airing commercials by amateurs that entered a contest. Some were no worse than the “professional” ones. Well, back to Google. It was simple, memorable and really communicated in an emotional way the power of Google. Humanizing a search engine isn’t easy, but the creatives on this pulled it off famously. No sophomoric humor, no over-budget special effects, no sports celebrity. Just a solid, humanizing idea.
As an advocate of email marketing, I am a firm believer this medium is not only here to stay, but an integral part of any marketing campaign. Email deployments are important for marketing any product, service or brand.
One large drawback of email marketing is the typically short length of time that the emails circulate. Once deployed, the emails are will get a high number of click-thrus and conversions, however, it tends to drop off quickly. Marketeers have been using many techniques to improve the success of their email campaigns, but the use social media platforms is increasing and helping improve the life of email campaigns, messaging and brand awareness.
The concept of leveraging social media platforms and implementing it can be extremely beneficial to your email deployments. Traditionally, email campaigns are deployed to a specific group of targeted individuals. Using social media will help spread your message through different channels reaching more people, therefore increasing overall goals and results.
Why use Social Media
In the past year alone, social media sites such as Facebook, Twitter, Linkedin, Digg and YouTube have grown significantly. Facebook recently touted hitting 300,000,000 unique visitors. Twitter has grown over 1000% and Linkedin over 100% since 2008 (Source: Compete.com, May 2009). At any given time, 84% of U.S. consumers online will be reading, viewing or contributing social content. With these number only rising, it only limits your success by not engaging in social media.
Advanced Biologics is an orthobiologics company focused on providing innovative products for surgeons and patients seeking better outcomes for bony fusion, regeneration, and fracture fixation. Ok, so this is a mouthful, but what they provide surgeons and patients is really cool. Basically, bone granules and bone putty containing human growth hormones that help heal fractures and fuse bones. It’s a start-up, from a former great client of ours. He’s come to us for a host of marketing needs, but first we had to start with a corporate identity. We developed a simple, contemporary mark, resembling an “A” composed of circles, two of which are “fusing”, forming part of the “A”. Of course the ‘A” stands for Advanced, and the white circles resemble cells. Simple, and easily reproducible in one or two colors, it holds up well even when reduced to small size. For a mark to be successful the simpler the better. It’s easy on the eye, simple to recognize and easily remembered. So all you entrepreneurs out there remember: don’t over complicate your logo or your marketing message, simple and clear is always better.
US Spine is a leader in developing spinal implant devices. Recently I was fortunate to photograph the latest device called Facet Gun Max. I’ve photographed this product before, however I wanted to take a different approach for the upgrade version. After studying the design and functionality of the product, I wanted the product to float in a serene cool blue environment. After placing the product on white translucent, I was able to complete this project with 2 Tungsten Omni light and couple of cards.
As an advocate of email marketing, I am a firm believer this medium is not only here to stay, but an integral part of any marketing campaign. Email deployments are important for marketing any product, service or brand.
