Archive for the ‘Identity Design’ Category

Sentinel by CGI Product Launch makes
Most Innovative Marketing Program of Windows & Doors

Posted by Andrea on September 13th, 2011

CGI_dangler

Longtime client CGI Windows was recently awarded a 2011 Crystal Achievement Award by Window & Door Magazine for Most Innovative Marketing Program by a Small to Medium Manufacturer.  CGI was chosen for this award following the introduction of their Sentinel by CGI mid-priced window and door line of products.

This new line marked a significant departure from CGI’s existing line of products, which catered exclusively to the high-end, impact resistant market. Guided by Daniels and Roberts, the company underwent a complete rebranding and repositioning of their existing portfolio, starting with a new and improved corporate logo. Their existing line was re-branded the Estate Collection, while the new Sentinel by CGI line was introduced through a collection of consumer and professional brochures, signage, POP showroom materials, and a dealer support notebook.

Finally, no re-branding would be complete without a complete upgrade of the company website. Not only was it enhanced to reflect the new line of Sentinel products, but other significant improvements were made including an upgraded dealer locator and separate logins for architects and dealers providing them access to specialized content pages.

We are excited that CGI was recognized for their significant marketing accomplishments, facilitated by the Daniels and Roberts team, and look forward to many more successful launches in the future!

To find out more about Window & Door Magazine’s Crystal Achievement Awards, follow this Link.

written by Andrea Pendergraft

Andrea

Posted in Identity Design, Print/Newspaper Ads, Product Placement, Research | No Comments »

The Magic of Endorsements:
Sharing Ways to Eat Cheese “Beyond the Cracker”

Posted by Sharon Kitroser on June 1st, 2011

Did you ever have a friend recommend a restaurant, a Doctor, or even a blind date? You most likely took their advice. Why? Because you trusted them. So how do you put this friend to friend relationship to work on a bigger scale?

That was the question we had when putting together a comprehensive program for the Dairy Farmers of Idaho. Their goal was simple: Sell more cheese! The program included a Microsite with a sweepstakes, recipes and a valuable coupon.

To drive the campaign and sales of cheese we utilized the ultimate word of mouth – morning  drive on-air personalities at highly rated radio stations in key target markets. We then briefed them on the program, including goals and highlights of the campaign which was called ”Beyond the Cracker.”

The program took to the air  and every morning listeners throughout Florida were greeted by their favorite morning radio personalities giving them facts about the Microsite, invitations to download a coupon or join a sweepstakes, and personal stories and recipes featuring cheese.

There was a personality in Tampa who came from Milwaukee and got married in a cheese head… a gal in Miami whose blind date was highlighted by a Brie… and a West Palm Beach DJ who could not get enough of  her favorite grilled cheese and tomato sandwich!

Each day listeners would hear a new announcement and get hungrier and hungrier for CHEESE!!

To round out the program, we utilized various on-line components including Facebook. We are just on the tail end of this campaign, but “stay tuned” for some great results!

Posted in Email Marketing, Identity Design, Product Placement, Research | No Comments »