Slim Fast Sensible Dinners

In 2000 the Unilever PLC acquired Slim Fast. Ever Since this merger, the company has regained its status in the dietary supplemental markets. Slim-Fast is a brand of shakes, bars, snacks, and packaged meals. As staff photographer, it was my job to develop the aesthetic and consistency of each image. Food Stylist, Laura Ciffone and I were the lucky two whom were chosen by Daniels and Roberts to shoot the Sensible Dinner meals. The challenge for this project was, enhance detail on the placemats and napkins, yet maintain sufficient range and tonality on the white plates. My assistant Bernardo, whom I considered as a brother from another mother, gathered several pieces of white cards and construct a mini fortress around the set. After we celebrate that ingenious idea. We used one Chimera soft box, three light heads with small grids and skimmed the light approximately 0.5 stop above our main light to achieve these beautiful images.

Account Executive/Creative Director: Barbara Simpson; thank you for your patience, passion and vision; we could not have done it without you…