The new logo

Advanced Biologics is an orthobiologics company focused on providing innovative products for surgeons and patients seeking better outcomes for bony fusion, regeneration, and fracture fixation. Ok, so this is a mouthful, but what they provide surgeons and patients is really cool. Basically, bone granules and bone putty containing human growth hormones that help heal fractures and fuse bones. It’s a start-up, from a former great client of ours. He’s come to us for a host of marketing needs, but first we had to start with a corporate identity. We developed a simple, contemporary mark, resembling an “A” composed of circles, two of which are “fusing”, forming part of the “A”. Of course the ‘A” stands for Advanced, and the white circles resemble cells. Simple, and easily reproducible in one or two colors, it holds up well even when reduced to small size. For a mark to be successful the simpler the better. It’s easy on the eye, simple to recognize and easily remembered. So all you entrepreneurs out there remember: don’t over complicate your logo or your marketing message, simple and clear is always better.