> DESIGN. Good design can be the great differentiator. Just ask Apple.
Apple is one of the foremost consumer brands because of one edict: design rules. Design can be color, shape, material, size, weight, graphics, interface, functionality or usability. In our world it's graphic design for an ad, a web site, a brochure, a banner ad, or an e-mail blast. It's a coherent design aesthetic that purveys everything a client does that sets the brand apart and makes it instantly recognizable. Daniels and Roberts can guide clients through the maze of "what if's" and craft a design platform that works to convey the right message to the right audience in the right media. With less and less true differentiation between products, design can raise the bar substantially, and clients can no longer afford to look at design as an afterthought.
