Branding and launching a new company in Panama.
Our expertise in South America for clients like Sony and Acer Computers led Galores Cold Storage to us. We were charged with branding and launching a new state-of-the-art cold storage facility in Panama. Our work started with a trip to Panama and days of strategizing and due diligence. Returning home we created a logo, brand standards book, 24-page brochure and interactive bilingual website, complete with an 8-minute CGI video of the facility. We maximized the copy to be SEO friendly and tailored the content to reflect both the South American and North American markets.
New website rebrands company to consumers and professionals.
CGI was one of the original impact-resistant window companies in the southeastern market. Known to professionals and architects but not the general public, they needed to reach out and approach their marketing in a whole new way. First we launched a lower price impact-resistant product line that could compete in a market they traditionally did not. Next we launched the new product line with collateral and in-store POP materials and a graphic new consumer friendly web site that educated consumers about all of CGI’s products. Both the new product and web site have completely changed CGI’s perception in the market.
Lifestyle photo shoot at Epic Hotel highlights newest collection.
We recently used the fabulous Epic Hotel in Miami as backdrop for a photo shoot of Travelpro luggage. Celebrating the launch of Travelpro’s finest, most durable collection, Platinum 7, the shoot was accomplished in one day using two models and a host of luggage. We shot in various locations around the hotel, simulating both the business traveler as well as leisure travelers. The images will be used in upcoming advertisements, collateral and public relations efforts.
WalkAbout LITE 3 Luggage Destination Promotion
A national sweepstakes for a FREE BEACH AND SPA WEEKEND at the Fort Lauderdale Beach Resort was the key driver that launched the NEW Travelpro WALKABOUT® LITE 3 luggage collection. Executed both online and off, the sweepstakes was a HUGE success due to ad placements on over 100 highly targeted travel websites, on retail partner e-commerce sites, via customer email blasts and national in-store POS. Prospects were directed to the Walkabout Lite 3 microsite where they could learn about the collection, purchase direct via online retail partners AND register for the sweepstakes! Throughout the eight week promotional period, sales of the collection increased dramatically while Travelpro was able to capture 32,000 qualified leads to engage in future direct marketing initiatives. Again, a HUGE success.
Launch the Waldorf Astoria Golf Club Web Initaitive
Recently the Waldorf Astoria Golf Club web site went live. It's just one part of an integrated, diverse marketing initiative we undertook on behalf of Hilton for their premium property, Bonnet Creek. Bonnet Creek consists of a 1000 plus room Hilton and 300 plus room Waldorf Astoria, the first newly built Waldorf Astoria since the iconic original in New York. It's Hilton's largest property launch in its history, so, our web site for the Rees Jones designed golf course had to to equal to the task. We think it is. Beautiful yet user friendly, the web site offers a host of information to the player or potential resort guest.
Launch of the Sonya Apple
Daniels and Roberts was contacted by Sage Fruit Company to launch their new Sonya Apple. The first step was new product photography which was produced using our staff food photographer at our in-house photo studio. Sage recognized our expertise after viewing our extensive food photography portfolio which can be viewed at here. Next, we created trade advertising and POS material based on the Sonya Apple's main attributes, namely its extremely sweet taste and extreme crunchiness! Fun, irreverent headlines, along with rich product photography, attract consumer's attention to the uniqueness of this apple and its singular difference. We also designed, wrote and developed a web site for the Sonya Apple that targets both the consumer and trade audiences. The bright, fresh, visually appealing site communicates the story behind the Sonya Apple and its unmatched quality.
IBM Energy & Utilities - Global Intelligent Utilities Network Coalition
The Global IUN Coalition is a strategic relationship that IBM is forming with a small group of select global utilities to shape, accelerate and share in the development of the smart grid. The purpose of the Coalition is to collaborate in the market to enable the rapid creation of solutions, adoption of open industry-based standards and informed policy/regulation which drive the adoption of the Smart Grid.
IBM asked us to create a series of deliverables about the Coalition members. The project centered around a directory of members, key contacts and how each member is addressing the creation of a Intelligent Utilities Network. Other deliverables were created to educate current members and direct potential members to the Global IUN Colaition web site where additional resources were available.