Passoa. This traditional and guerilla campaign to introduce Passoa in the Miami and South Beach area, played off the exotic names for the drinks in which Passoa was the alcoholic ingredient. By taking this irreverent, in your face path, we were able to “educate” consumers on Passoa, the drinks to ask for and the recipes of the drinks, all in a hilarious way. Additional extensions of the campaign included coasters, wild postings and street stencils.
