> SOCIAL MARKETING. Is everyone chatting you up?
Consumers are making more of their choices based on the opinions of others, like friends, experts and sometimes even complete strangers. Peers are influencing peers and brands need to engage with consumers’ wherever and whenever the consumers choose. The question becomes, how can we influence those consumers and make them brand advocates, or at the very least be part of the discussion? That’s where we come in. We recognize the increasing role online social influence plays in brand affinity and purchasing decisions. At Daniels and Roberts we work with your brand to impact those infulencers and become part of their peer to peer communications. For the first time you will be able to hear vast conversations that mention your brand and even glean some consumer insight into what’s right and wrong about it. And that may be the most valuable lesson in all of this.
