Creating a value proposition hospitals, clinical and research labs couldn't ignore.

Hospital, clinical and research labs were busier than ever, yet they faced staff shortages and budget cuts.

Launch a new high-end hematology system in spite of obstacles.

Embark on a research project to indicate "pain points" of independent clinical research labs, and traditional and automated hospital labs.

Create sample case studies demonstrating efficacy and value proposition of Gen•S.

Position Gen•S's unparalleled automation and accuracy as the solution to staff shortages, budget issues and increased volume demand with the concept of Productivity² (squared).

Launch ads, collateral, direct mail and interactive pieces targeting high throughput labs that could most benefit from the increased efficiencies of automation.

Increased awareness along with significant market penetration despite capital cost (over $100,000) to the lab or hospital.